Televised or streamed sporting events are seen by millions of viewers, many of which are children. The screen time is staggering – recent research shows children, adolescents, and teens spend an average of 7 hours and 11 minutes of screen media per day
Are these sponsorships and ads negatively impacting children’s health and food choices?
A study looking at the sponsors of the top 10 most-viewed sports by children found some startling trends. All sports, except the Ultimate Fighting Championship (UFC), had at least one food and/or non-alcoholic beverage sponsor (Bragg et al., 2018). The NFL showed to have the highest child viewership and 27% of their sponsors were a food and/or non-alcoholic beverage company (Bragg et al., 2018).
The ads were assessed using an established 100-point nutrition scoring system to assess nutritional...