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February 25, 2019

Televised or streamed sporting events are seen by millions of viewers, many of which are children. The screen time is staggering – recent research shows children, adolescents, and teens spend an average of 7 hours and 11 minutes of screen media per day 

Research also shows that children are particularly susceptible to advertisements, and these sporting events are filled with company sponsorships and commercials.

Are these sponsorships and ads negatively impacting children’s health and food choices?


A study looking at the sponsors of the top 10 most-viewed sports by children found some startling trends. All sports, except the Ultimate Fighting Championship (UFC), had at least one food and/or non-alcoholic beverage sponsor (Bragg et al., 2018). The NFL showed to have the highest child viewership and 27% of their sponsors were a food and/or non-alcoholic beverage company (Bragg et al., 2018).

The ads were assessed using an established 100-point nutrition scoring system to assess nutritional...

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